OCEAN Vodka:
Featured Beverage at LA’s Gridlock New Year’s Eve Party

January 11, 2010- KAHULUI, HAWAII- OCEAN Vodka, a certified USDA organic and Made on Maui liquor, was selected as one of the premium beverages to be served at Gridlock LA, one of Los Angeles’s most extravagant New Year’s Eve parties. With headliner Adam Lambert and host Pamela Anderson, the annual event took place throughout the New York City-themed streets of the historic Paramount Pictures lot and was attended by 4,500 guests.

While OCEAN Vodka has been quietly turning up in bars, restaurants and events around the country, Smith was thrilled to be part of such a high-profile event as Gridlock. “We are excited about being among the top products coming out of Hawaii, joining pineapples, macadamia nuts and Kona coffee as favorites, not only with residents, but as souvenirs of visitors’ trips to the islands,” said Shay Smith, President of OCEAN Vodka. “Now with this event in LA, we are recognized as more than just a great Made on Maui product, but as one of the preferred vodka producers anywhere,” he continued.

The organizers of the Gridlock event were looking for unique, but also high-quality products for this year’s event, and OCEAN become a natural choice for them. “We were very excited to have OCEAN Vodka on board,” mentioned Matthew Gavin, the Gridlock group’s President. “We loved the eco-friendly and organic nature of the product- as well as it being a family-owned business, which was very appealing to us.”

Gridlock, now in it’s fourth year, rang in the New Year with a midnight countdown, fireworks display, and a 40 minute set from Adam Lambert, with songs from his debut album, For Your Entertainment. The event also included additional live performances by Kevin Rudolf, Wonderland, Qwes, Dakota Lamas, Far East Movement, and 10 different DJ’s and performers on four different stages. The event was open to the public and tickets began at $150. The event was produced and presented by Matthew Gavin Enterprises, TLK Fusion, Hollywood Studios International and Paramount Rocks. For more information, please visit the official website at www.GridlockLA.com.

OCEAN vodka is certified 100% USDA organic and a Made on Maui product. It is handcrafted in small batches using the finest organic sugar cane and blended with 100% MaHaLo Hawaii Deep Sea-water, and distilled using a unique four-column continuous distillation process. This creates an extraordinary vodka of unsurpassed smoothness and quality. OCEAN Vodka is not only committed to making exceptional vodka, but to being environmentally-responsible as well. The bottles are made with 60% recycled glass, decorated with organic, water soluble inks, and shipped in recycled cardboard. In addition, a portion of the proceeds are donated to organizations working to conserve the world’s ocean resources. For more information, please visit www.oceanvodka.com.